Design isn't magic, it's practical.

And other stories by
Jac Madsen

About

I’m a product design generalist with leadership experience, building elegant enterprise solutions in the beautiful state of Utah. I have some firmly held beliefs.

People over pixels

Every. Single. Time.

I'm a firm believer in User Centric Design. It is my responsibility to understand the needs and goals of the user, build solutions that meet those needs. This can only be consistently accomplished by interacting with the user consistently.

I'm a firm believer in Design being a team effort. Product, Design, & Engineering all bring invaluable expertise and context to the work.