-20%
in cost to acquire new person being taught
40%
lift in new referrals
14%
increase in teaching rate
The Church of Jesus Christ of Latter-day Saints
Even when people want to fill out a lead gen form, they don't always want to fill out that lead gen form...yet.
We borrowed from a lot of experience and known design patterns for this project proving that telemetry data and basic heuristics can take you a long way. So, while this template was a success, we don't know exactly why. Which ultimately leads us back to a need for qualitative research.